Blog

The Importance of Excellent Writers
The Importance of Excellent Writers

The average user reads about 20% of the written content of any website because they are merely scanning sites. Creative writing is a hugely overlooked, yet vital, element in today’s design world. So what makes an excellent creative writer?

Creative, Web and App, Social Media, Branding and Marketing

What is Good Brand Strategy?
What is Good Brand Strategy?

In your organization you hear the terms marketing, branding, and advertising almost every day. However, you probably don’t realize how critical a good brand strategy is to successful marketing and advertising campaigns. So what makes a good brand strategy?

Creative, Branding and Marketing

Why Your Company Gets Video Wrong
Why Your Company Gets Video Wrong

Video Marketing continues to be the gold standard of social marketing. The Human brain can process video content 60,000 times faster than reading. However, while some companies understand the “shorter is better” approach, the reality is videos must also be channel specific.

Video, Social Media

What is UI and UX Anyway?
What is UI and UX Anyway?

UX design, or “user experience design”, is often paired with another abbreviation, UI for “user interface design.” These two terms have become increasingly relevant when it comes to graphic design and will continue to be even more so in the future and this is why!

Web and App

Color Theory Made Simple
Color Theory Made Simple

If you are ever in a creative meeting you will hear talented people talking about color pallets, color psychology, and color theory. If you are a decision maker, there is something fundamentally important about understanding color theory.

Creative, Branding and Marketing, Print

Making Sun Graphics Media Creative
Making Sun Graphics Media Creative

Our transition to an award-winning design firm came about as a result of deliberate decisions we made as a team. We wanted to nurture our creative side, iterate our brand, and leverage each other to drive success. So, how did we nurture our creativity?

Creative, Branding and Marketing