In your organization you hear the terms marketing, branding, and advertising almost every day. However, you probably don’t realize how critical a good brand strategy is to successful marketing and advertising campaigns. So what makes a good brand strategy?
Our transition to an award-winning design firm came about as a result of deliberate decisions we made as a team. We wanted to nurture our creative side, iterate our brand, and leverage each other to drive success. So, how did we nurture our creativity?