The average user reads about 20% of the written content of any website because they are merely scanning sites. Creative writing is a hugely overlooked, yet vital, element in today’s design world. So what makes an excellent creative writer?
Design, Web and App, Social Media, Branding
In your organization you hear the terms marketing, branding, and advertising almost every day. However, you probably don’t realize how critical a good brand strategy is to successful marketing and advertising campaigns. So what makes a good brand strategy?
If you are ever in a creative meeting you will hear talented people talking about color pallets, color psychology, and color theory. If you are a decision maker, there is something fundamentally important about understanding color theory.
Our transition to an award-winning design firm came about as a result of deliberate decisions we made as a team. We wanted to nurture our creative side, iterate our brand, and leverage each other to drive success. So, how did we nurture our creativity?