The average user reads about 20% of the written content of any website because they are merely scanning sites. Creative writing is a hugely overlooked, yet vital, element in today’s design world. So what makes an excellent creative writer?
Design, Web and App, Social Media, Branding
In your organization you hear the terms marketing, branding, and advertising almost every day. However, you probably don’t realize how critical a good brand strategy is to successful marketing and advertising campaigns. So what makes a good brand strategy?
Video Marketing continues to be the gold standard of social marketing. The Human brain can process video content 60,000 times faster than reading. However, while some companies understand the “shorter is better” approach, the reality is videos must also be channel specific.
Video, Social Media
UX design, or “user experience design”, is often paired with another abbreviation, UI for “user interface design.” These two terms have become increasingly relevant when it comes to graphic design and will continue to be even more so in the future and this is why!
Web and App
If you are ever in a creative meeting you will hear talented people talking about color pallets, color psychology, and color theory. If you are a decision maker, there is something fundamentally important about understanding color theory.
Our transition to an award-winning design firm came about as a result of deliberate decisions we made as a team. We wanted to nurture our creative side, iterate our brand, and leverage each other to drive success. So, how did we nurture our creativity?