"Big agency talent and creative, without the bureaucratic headaches and overhead."
- Bob Fitzgerald
Johnsonville - Director of International Business
"No matter the ask, Sun Graphics is timely in their delivery."
- T.W. Bacon
Sartori Cheese - Director of Brand Marketing
"I never felt like I was just a number, I felt like THEIR client."
- Seth Harvatine
Sheboygan Area School District - Superintendent
Brand Asset Valuator (BAV) analysis is based on research with almost 200,000 consumers in 40 countries. BAV provides comparative measures of the brand equity of thousands of brands across hundreds of different categories. The model has quickly become the standard for brands wishing to understand not only the perception of their brand, but also how the brand is performing in the marketplace. Sun Graphics Media is one of a handful of agencies that have experience in delivering a BAV analysis at a price that is unmatched by anyone in our industry.
Through BAV analysis, our branding team measures your brand’s differentiation, relevance, esteem, and knowledge.
Differentiation + Relevance = Brand Strength. These two pillars help us determine your brand’s future potential.
Esteem + Knowledge = Brand Stature. Brand stature serves as an indicator of the brand’s past performance.
BAV analysis is meticulously executed by our team over multiple weeks. The insights we receive from the BAV analysis lays the framework for your future marketing efforts. When marketing is backed by data it creates measurable excellence.
The process is tedious, but that’s why you hire us. Accurate results don’t come easy.
The BAV uses a series of questions and statistical regression to establish the equity of a brand. By plotting all four measures—Differentiation, Relevance, Esteem, and Knowledge—a BAV analysis serves as an exceptional diagnostic tool for building and managing brands and marketing direction. The BAV scatter plot gives a statistical depiction of the relationship between brand strength and brand stature. This depiction showcases your brand's current position in the brand lifecycle. BAV Analysis also identifies the strengths and weaknesses of a brand and helps to define the strategic direction needed to maximize brand equity. All of these results are validated using Cronbach's alpha, Average Variance Extracted (AVE) and Construct Reliability measurements.
At the completion of the BAV analysis, depending on the measures and their associations with one another, our expert marketing team can pinpoint the messaging needed to build the brand and deliver effective marketing strategies that show results.
Our clients have two reactions to our brand strategies. First comes the smile of approval and acknowledgment that they got so much more than they expected. Next comes the overwhelming feeling of implementing the strategic recommendations on their own. Our brand strategies are packed with insight and action items that are ready for implementation. This process can be lengthy and our team has the expertise and implementation frameworks so you don't have to do this on your own.
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