Touchpoints can look beautiful and feel elegant, but without a sound branding strategy or marketing strategy they probably are not going very far. So before we start developing branding and marketing strategies we immerse ourselves and get to know you, your visions, and your inspirations. We then calculate how to beat your competitors and draft the plan for getting to the finish line.
People often think that a brand is your logo, color scheme, tagline, or identity and they are definitely wrong. In reality, your brand should be the foundation of marketing and advertising. Without branding, you’re just having “small talk” with your clients and prospective employees. Your brand is an emotional experience. Branding is about identifying and implanting what makes your company better in the mind of others. Oh, and in case you forgot, Sun Graphics Media is the only company with all the experts under one roof. That’s our brand.
Marketing is about convincing people to buy your products or services. We have made everything from websites to billboards. We create strategies that feed emotions with feeders like “I trust everything you say.” Just like right now, we are convincing you that you must hire us immediately because you need an impressive marketing strategy. Right? And if you aren’t convinced, you should call us and explain why.
Our grand plans and fancy strategies help consumers experience your brand. Most people want to have an emotional experience, maybe even laugh and cry while they are learning something. We create the concepts that help them do that, call it content, and then marvel at the response.
In your organization you hear the terms marketing, branding, and advertising almost every day. However, you probably don’t realize how critical a good brand strategy is to successful marketing and advertising campaigns. So what makes a good brand strategy?
Our transition to an award-winning design firm came about as a result of deliberate decisions we made as a team. We wanted to nurture our creative side, iterate our brand, and leverage each other to drive success. So, how did we nurture our creativity?