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SUN GRAPHICS MEDIA ACQUIRES FRANZEN GRAPHICS
Expanding Employee Base, Headquarters, and Services
WISCONSIN, (12/19/19) – Sun Graphics Media (SGM), a leading branding and advertising agency, announces the asset acquisition of Franzen Graphics. This 30-year-old business, which services such clients as Champs Sports, Reebok, and the PGA, will be absorbed under the SGM banner and bolster the already successful print business amassed by Sun Graphics Media under Justin Webb’s leadership. The Fortune 500 clients Franzen serves, alongside SGM’s marketing, advertising, and development services, combine to make a lean, customer-focused operation. Webb serves as the company's President and Chief Executive Officer while Nick Franzen joins SGM as the Senior Vice President of Operations. Both Webb and Franzen serve on the Board of Directors.
The deal is projected to increase the value of the newly formed company by almost eight times and includes plans for expanded personnel needs, as well as equipment and building upgrades.
“We’ve been looking at Franzen for quite some time. They have amassed a phenomenal client base that consists of some of the world’s most prestigious brands. Nick has done a fantastic job expanding Franzen’s portfolio, and we are excited to work with him to continue this exceptional growth and provide expanded services to our combined clients,” said Webb.
Sun Graphics Media will operate the large format and high-volume print business in the 50,000-square-foot, state-of-the-art facility currently occupied by Franzen, located at 5300 WI-42 in Sheboygan, WI. Sun Graphics Media will also maintain its headquarters presence at 2829 Eastern Avenue in Plymouth, WI, and keep the Sun Graphics Media creative agency located in Sheboygan, WI, at 1206 N. 8th Street.
The acquisition benefits the newly obtained Franzen clients beyond print. Clients can now leverage SGM’s creative agency’s full suite of award-winning marketing and development services—marketing, branding, advertising, and web and app development—available under one roof.
All 41 employees, both newly acquired and existing within the organization, enjoy an expanded benefits package. The package includes full healthcare, including dental, vision, and life insurance, as well as short-term and long-term disability. SGM is an equal opportunity employer and has hired people from the community and surrounding areas for 94 years.
"I'm very excited to join Sun Graphics Media. I've been impressed with their ability to serve any size client, and leverage data analytics to drive quality results. The expanded service portfolio allows us to serve our clients with the marketing and advertising services our clients have been requesting. The expanded organization has all the tools to make an even bigger impact for our national and international clients," said Franzen.
SGM also recently announced the expansion of its senior executive team with the hire of marketing executive, content specialist, and former Howard Stern senior producer, Keith Fenimore. Fenimore will spearhead the company’s strategic growth and partnerships, also providing creative recommendations across all touchpoints and actively expanding on the agency's industry sector focus, opening up additional markets including Illinois, Northern California, Philadelphia, and New York.
SGM has been on a steady growth trajectory since Webb took the reins in 2015. The company is considered a leading, full-service branding and advertising agency, providing brand strategy, digital marketing, traditional marketing, web and app development, and print.
SGM is a thoughtful agency comprised of people with various backgrounds across all facets of digital and traditional marketing. SGM is a team of problem solvers, plain and simple. The company customizes its solutions based on analytics. Analytics inform SGM’s creativity, allowing the team to deliver and execute projects in a way that delights clients and has grown the agency x3 year-over-year. As an agency, SGM is a group of talented, friendly, passionate, curious, and disciplined individuals. The team works across various sectors and industries, never turning down a challenge. SGM is on brand, on time, and on budget!
Franzen Graphics has been providing solutions and results for clients for over 30 years as a leader in visual merchandising for national brand marketers, quick service restaurants, and national retail chains.
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